Addressing the gap between pro-environmental attitudes and behaviors
Francisco Abundis (Parametria) - Mexico
Keywords: public opinion, environment, attitudes
Abstract
A substantial gap persists between individuals' pro-environmental attitudes and their actual behaviors. By drawing on the Theory of Planned Behavior (TPB), this study aims to address this attitude-behavior gap by examining which attitudes lead to pro-environmental behavior and under what circumstances this occurs. The study draws on comparative data from the International Social Survey Programme (ISSP) on recent data from Mexico collected in 2025.