Keywords: Prejudice, Elections, Opinion, Partisanship

I explore the determinants of voters’ electoral preferences in the 2024 Mexican Election relying on the Comparative National Elections Project (CNEP) survey. The survey includes questions on prejudice related to social class, gender and class, as well as an experiment to explore whether voters faced pressure or received benefits to cast their vote in a specific direction. Bringing all these questions together, the paper shows a decline of support for traditional parties, more reliance on immediate economic benefits and an increase level of social polarization that threatens the health of the country’s electoral democracy as the organized opposition to the current governing party is not able to connect and organize dissatisfied voters. Even though this paper analyses only one case, it shows patters developing in other young and established democracies as inequality and social division increase and established political parties are not capable of propose policies that satisfy voters.