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Manifestations and Protests of the Movement NI UNA MENOS Against the Violence Suffered by Women in Argentina: Analysis of the Opinions Expressed in Social Media Posts

Neusa Pressler (Universidade da Amazônia)
Vanda do Socorro Furtado Amin (Program in Communication, Languages and Culture (PPGCLC) of the University of Amazon / Ser Educacional. )

Keywords: Social, political, economic, and/or cultural issues

Abstract

In the context of interactivity, of the formation of communities and of the exposure of public opinion in social networks, a unique space emerges for the demands and participation of political and social movements. This article aims to analyze the relationship of feelings in the posts of the Argentinean movement Ni Una Menos in Social Networks in 2016. It is part of one of the research carried out within the scope of the Special Topics in Communication Discipline of the Master and Doctoral Program in Communication, Languages and Culture ( PPGCLC) of the University of Amazon (2016). Ni Una Menos appeared in Argentina in 2015, after the femicide of Chiara Páez, a pregnant teenager killed by her boyfriend. The National Registry of Femicides, created in 2015 by the Argentine Supreme Court of Justice, counts the country with an average of one death every 36 hours, making a total of more than 200 femicides per year. From the indignation against the violence and the sexism initiated by this movement, several organizations, groups and movements of women began to call the public for demonstrations in the streets. In Brazil, Uruguay, Paraguay, Bolivia, Peru, Chile, Venezuela, Colombia, Mexico, Honduras, Guatemala, among others, the protests began. Brazilian feminist groups and activists are promoting the demonstration via social networks, spreading their feelings with the hashtags #NiUnaMenos and #VivasNosQueremos. Thus, this study seeks to verify the impact of these Hashtags on the public involved, mainly due to the film production, which was aligned and incorporated into the communicative actions of protests through social media such as Facebook, Twitter and Instagram. Brazilian femicide data are not so different from Argentina, according to the Map of Violence 2015, every 100,000 women there are 4.8 murders, which puts Brazil in 5th place in the ranking of countries in this type of crime (ONU, 2016). The methodologies used are bibliographic survey, exploratory research and analysis of the postings. It is based on studies on public opinion (Habermas, 1987; Tarde, 1986); Gilles Lipovetsky and Jean Serroy (2014), with the transaesthetic internaut category; Raquel Recuero (2009), with virtual communities; and Juan Bordenave (1994), with the approach on participation. Therefore, through the categorical and descriptive analysis of the #NiUnaMenos Hashtag, this study will examine the relationship of feelings in the posts of this movement in Social Networks, tracing a picture of the emergence of the Ni Una Menos Movement in social networks, as well as verifying the opinion of women in the propagations of the #NiUnaMenos hashtag, especially their feelings about the movement to combat femicide in Latin American countries.

Key words: Ni Una Menos, Social Media, Women, Violence, Latin America.